Rebranding of a creative agency’s corporate identity. For the designer, a rebrand is a delicate operation and also one that can be very rewarding. A full understanding of the brand and its direction is needed to determine how far the identity should change and the designer is fully involved in this process. Cicada Media is a small yet cohesive communications firm located in Bangalore. Their client base lies only in the corporate sector i.e. IT, pharmaceuticals, banking and networking.